A Custom Splash is a branded landing page that appears when someone clicks on your shortened link. It allows you to personalize the user experience with your logo, colors, and design elements. Additionally, you can use Custom Splashes to highlight special offers, promotions, or discounts, giving your customers an incentive to engage with your brand. This feature not only reinforces your branding but also provides an opportunity to boost conversions by presenting targeted offers before redirecting users to their final destination.